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The Cavalier

YouTube: Creating a New Culture Among the Youth

Aesha Falcon, Editor

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“You have to see this!” This powerful yet simple statement that has created, essentially, a new world among the social media realm. This platform is reinventing creativity among the current and upcoming generations of young minds, the individuals eager to spread their own message to the public.

YouTube is “an American video-sharing website headquartered in San Bruno, California, created in 2005 by Chad Hurley, Steve Chen, and Jawed Karim, who all were former PayPal employees. Since 2005, this video sharing company has improved its overall quality and has brought many individuals to stardom.

The popularity of the site has grown tremendously over the years. Though this company was developed in America, it has since spread in popularity all around the world. Youtube ranges from hilarious to serious content, and it is not only a place to spread creativity but to spread news as well.

Within YouTube, creators have the ability to develop and expand their own “brand.” A personal YouTube channel is available to everyone who joins YouTube as a member, and it serves as the home page for the user’s account.  It has also created careers for individuals who truly dedicate themselves to YouTube. In the past, people would not even consider creating YouTube videos as a full time career but as the years have passed, the quality of content on this platform has changed and advanced with the times. Becoming a “YouTuber” is now considered an acceptable career.

Some of these users have even become Internet celebrities! Leading the chart with the most subscribers is Pewdiepie, known for his gaming videos with his goofy antics, with 54.1 million subscribers. Following him were HolaSoyGerman, Latin America’s biggest YouTube star, with 31.2 million subscribers and ElRubiusOMG, a Spanish YouTuber, with 23.5 million subscribers.

The amount of subscribers is not the only thing that determines the popularity or success of an individual; it also has to do with the amount of views. Original home videos such as “Charlie Bit My Finger” and “Keyboard Cat” have been seen by users millions of times.

Music is also covered on this platform. Music from all over the world can be accessed from this one website. YouTube has given its viewers a range of content from all over the world, showing no limit to how many people can listen.

YouTube has created its own social media culture. It has given celebrities popularity and creators success with just the click of a button and the urge to view. Within this generation, it is difficult to imagine life before this platform as it has brought new careers and has exposed the public to the rest of the world’s talented creators.

Can the world create another platform as wide ranged and as universal as YouTube? Or is YouTube the peak of how creativity can be exposed throughout the world?

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YouTube: Creating a New Culture Among the Youth